Having a wellness and fitness company isn’t necessarily an easy task most of the time. True to this committed way of life, a fantastic dose of hard work and determination is necessary to be certain your company is in prime form. Whether suffering from a sudden tax increase or trying to launch your little company there is a great deal of free marketing solutions which you could make the most of online.
No matter what health business you specialise in, whether a humble gym and fitness centre of a high tech cosmetic surgery clinic specialising in stomach liposuction and the intricate procedure of labiaplasty. The very physically active individual knows that you want a wholesome online presence so as to maintain your company in top form! If you are fortunate enough to function in the health and fitness business, here are some suggestions to pump up your organisation and be sure to look as good online as you can always!
1. Create a Standout Website
This might seem obvious, but there are still lots of small companies which don’t get how important it’s to get a good looking site to display your work. I highly recommend craft websites and love the simplicity they present, you can get creative with your web design and make a website your clients will love. A great looking site may be the differentiation which gives your company a professional advantage from the competition. As soon as you’ve made your site to your specifications, then take some opportunity to make it SEO prepared in order for your audience will not have any trouble locating you on internet search engines. Make sure your website has plenty of relevant informative information so visitors can get a great understanding of your health business. Some important pages for your website to get started are:
- Home page: have attractive images and some text about the business in general
- About page: a more in-depth description of your products and services and possibly an introduction to your staff members and facilities, as well as your goals and values as a business.
- Products/services page: have a tab for each product or service you offer
- Contact page: an easy to locate contact page with all contact information presented neatly, and possibly a quick fill-in contact form.
- Gallery page: show off what your business is about and let potential customers have an insight into the business.
2. Show Everyone What You Have to Offer With Video
Have you got any fantastic workout suggestions or serious abilities? Show off your things by providing some killer how-to exercise videos. Videos make excellent promotional instruments and could be embedded directly on to your website. Shorter clips by means of Vines and Instagram Videos are fantastic techniques to tease prospective customers with brief snippets of your abilities. Vines and Instagram Videos will also be excellent tools to reach new audiences using exceptionally shareable social networking channels.
3. Give a Tease with Powerful Visuals
Look so good that they cannot ignore you. As the old saying goes… a picture is worth a million words! Strong visuals really are a gorgeous way to showcase your work across many different mediums. Are you a transformation expert with an established success rate? Take your work speak for itself customer before & after photographs. Like movies, photos are among the greatest tools to efficiently talk about your own work on social networking platforms such as Instagram, Pinterest, Facebook, Twitter and much more.
4. Become the Talk of the City
Create some buzz in your local area by providing special prices or services to local partners. Not only will this produce some fantastic word of mouth in the area, but it may also cause some fantastic publicity by means of news posts, social media mention along with other PR. You can offer free trials or consultations, as well as organise free events for the public to participate in. Some health businesses such as gyms have free weekly yoga sessions at the park or offer free one-week trials to encourage participation and give a taste of what they have to offer. Through large poster printing you can attract participants by displaying them at community locations and at your business.
5. Cross Link with Your Community
Whether you’ve got your own studio or you are a one-man-show on the move, it is vital for the customers to understand where and when they could find you. Communicate a thorough calendar such as Google’s super simple to upgrade calendar to your site. If you provide your services in varying places, request that they include your company on their community calendar using a hyperlink to your site. Prove off yourself as a proud member of your neighbourhood by correctly list your address and contact information on your site and within local directories. In addition, this is an excellent tool to boost your search engine optimisation existence.
6. Position Yourself as a Knowledgeable Authority
At the health and fitness business, giving over great information can occasionally be life-altering. Utilise your wealth of knowledge in your area to place yourself as a pioneer in your area and also a force to be reckoned with! You can provide valuable information that new and present customers can benefit from in many different ways:
- Write a website with useful tips your customers will look forward to studying.
- Start an online blog or magazine and update it regularly with relevant health content.
- Send useful tips directly to your customer’s inbox by means of an informative article.
- Provide snippets of useful advice by means of quick suggestions on your own Twitter station.
7. Cross Marketing With Similar Business
Combine with similar companies in your business by providing mutually valuable promotions. Are you aware of a juice bar or natural market which fits with your own ideology? Provide a voucher on your website and ask them to do exactly the same. Mutual marketing is effective and will increase the referrals to your health business. You can translate your online presence into a physical presence by creating print booklets to leave at another business or to put into mailboxes.
